Spike Jonze’s Her has been reaping in acclaim since it was released for a limited theatrical run at the end of last year. Numerous critical collectives have named it the best, or at least one of the best movies of the year, for good reason, it is really damn good. Last Friday, the film was given a wider release, expanding into more and more markets, and to promote the release, Her has a new behind the scenes trailer.
Like the movie itself, this trailer is something a little different than what you normally expect. Her is the story of Theodore Twombly (Joachim Phoenix), a lonely man going through a divorce who falls in love with Samantha, who just so happens to be an artificially intelligent operating system voiced by Scarlett Johansson. The film paints a peculiar, but imminently believable picture of a future where, not only can such a thing happen, but where it doesn’t seem so strange.
This trailer also takes a different approach, but presents it in a way that it feels natural. The video is exactly what it sounds like, it takes footage from behind the scenes of the film, or in some cases what appears to be footage cut out of the theatrical release, and superimposes dialogue from the film over the top of it. Not only do you get a unique view at the production of the film, like you would see in a featurette, but it is all edited together in a way that makes a great deal of thematic sense. There’s footage of Jonze, Phoenix, Rooney Mara, Olivia Wilde, and even Arcade Fire working on the score. You can’t help but think that this approach makes for a film as full of quirks as Her. Another generic trailer wouldn’t have made as much sense.
For those of you who have seen Her, you also get some new footage, almost like you’re privy to a few deleted scenes on a Blu-ray. The bulk of the new stuff is Theodore being wacky, playing with sparklers at dusk and the like, as well as images of his with his wife, Catherine (Mara). Their relationship, and ultimate break up, is the catalyst for the action in the film, but doesn’t play a huge role in the foreground action. This video contains a look at earlier stages of their lives together, a look that you don’t get the film. As Theodore talks about his marriage with Samantha, you see it play out, like you would in his own memories. It’s a nice touch, a good use of extra film, and provides more than just another run of the mill trailer.