With the release of The Hunger Games: Catching Fire just around the corner—November 22 to be precise—there’s a lot of attention being paid to the lucrative teen dystopia market. Ten years ago who knew that would be a thing? Summit is hoping that all this focus will spill over onto their upcoming entry into this fray, an adaptation of Veronica Roth’s best selling novel Divergent. Now the studio has released this short new video that explores the world of the film, as well as offering fans a chance to be a part of the first official poster.
This feature digs a little deeper into the world of the film, the world Roth laid out in her book. The basic premise is that in a futuristic, post-war world, the population is divided into five factions based on a person’s dominant personality trait. You have Abnegations (the Selfless), Amity (the Peaceful), Candor (the Honest), Dauntless (the Brave), and Erudite (the Intelligent). These groupings are strict and immobile across the board, and there are definite echoes of Orwellian tyranny.
But what happens when you don’t fit into one of these groups? That is the conundrum presented to young Beatrice “Tris” Prior (Shailene Woodley). When she takes the personality test, her results come back as “Divergent,” which means she has equal aptitude in multiple classifications. Her status also poses a serious threat to the status quo. Divergents are an anomaly, and the fact that they don’t fit in anywhere ruins the system. Along with her hunky new boyfriend, Four (Theo James), Tris must figure out where she belongs, and why she is such a menace to the way things are.
You see a decent amount of the grim new world in this video. There are also looks at some of the action pieces from Divergent, like Tris hurling herself over the edge of a tall building, or like characters running and jumping onto a moving train.
Summit has also launched a new campaign aimed at bringing fans into the fold, asking, “What makes you different?” Since differences between people play a key part in the story, the producers want to celebrate these divisions. Enthusiasts can follow this link and submit their own art, photos, videos, GIFs, Vines, and whatever newfangled things you kids are using these days, explaining what sets them apart from the pack.
In addition to feeling like a part of the fun, if you submit a video or what have you, you can become a piece of the first official Divergent poster that is set to be released later this month. You can’t help but imagine these images will be taken and formed into one of those larger mosaics that movie posters use from time to time. We’ll be sure to update you when they hit.
We still have a while to wait until we see Divergent, the film doesn’t open until March 21, 2014, but it has a solid cast, and Summit is certainly doing everything they can to build popular support and interest.