As of today, Matt Reeves’ Dawn of the Planet of the Apes is exactly one month away from storming movie theaters, and the promotion machine over at 20th Century Fox is kicking into high gear, making sure their movie doesn’t get lost among the glut of big summer movies. After Rise of the Planet of the Apes turned out better than most of us expected (the Tim Burton remake fiasco still leaves a bad taste in our mouths), expectations are high for this one. From what we’ve seen, this looks to be one intense feature, and this new TV spot is no exception.
This latest video digs a little bit deeper into the backstory of the film. Set ten years after the events of Rise, a vicious, man-made virus has swept across the globe, decimating the human population along the way. More than half of the people on Earth die at the hands of the so-called Simian Flu, despite the fact that it has nothing to do with them—they spread it, but it was created in a lab. It doesn’t impact the apes at all, and while human civilization crumbles, theirs thrives and they evolve.
When a group of human survivors, led by Jason Clarke’s Malcolm, is looking for a place to settle, they strike an uneasy accord with the apes, led by Caesar (Andy Serkis in a motion capture suit). The humans learn to compromise, and the apes realize that not all humans are terrible assholes who lock them up, experiment on them, and want to exterminate them.
We know this peace is fragile and not destined to last, and we even get to see a little of the unraveling. Malcolm looks to be the voice of reason, trying to convince that if you kill the ape’s children, they’re going to want some payback. Dreyfus (Gary Oldman) is the leader of a bigger human settlement who comes into conflict with the apes, which is strange, because in the prequel novel, Dawn of the Planet of the Apes: Firestorm, Dreyfus is the one who is calm and levelheaded, urging the other humans to stay cool in the face of chaos and disaster.
We’ve now seen the apes take down a full-grown grizzly bear, which is no easy feat, even for a genetically enhanced crew of monkeys working in unison…
…but this image of the apes, charging on horseback, guns blazing, is absolutely terrifying. You don’t want to be on the other end of this.
Dawn of the Planet of the Apes also stars Keri Russell, Kirk Acevedo, Judy Greer, Toby Kebbell, and Kodi Smit-McPhee, and opens everywhere in 3D on July 11.