“A decade ago, apes and men separated on a bridge, to take two separate paths.”
With Dawn of the Planet of the Apes swinging into theaters this July, it’s a wonder we hadn’t seen more from its marketing campaign until today. Thankfully, the dawn of a new website is upon us, and it is chock-full of new images, slogans, and tidbits, getting us all the more amped up to see this flick. The year 2026 is going to look pretty different from what one might expect, and I’m waiting on the 12 Monkeys mash-up where Bruce Willis has to come in and try to fix everything.
In the meantime, we’re granted a few pretty good looks at the conditions of both the wooded Ape landscape and the rundown cityscape the humans are surviving in. Honestly, I’d rather be living the animal life from the looks of things. It appears they’ve figured out how to create fire as well as a primitive form of lighting to go along with their wooded dwellings. Plus, they’re doing wall art, so it’s only a matter of time before Ape Banksy appears.
Take a look at the rest of the ape-centric images below, and remember that “Animal instinct and genetically enhanced intelligence fan the flames of ape learning.”
You’d think humans, with our ability for compassion and cooperation, would be able to co-exist with our ape brethren, but a worldwide simian virus outbreak killed off most of humanity, so I guess I can see why they’re a little bit scared and ticked off. The city of San Fran is quickly being overtaken by nature, but also society’s decay. There are quite a few examples of “wall art” here too, with more attention drawn to the apes themselves, as well as how many people have been killed off. Someone also drew a hen and a pig, so I’m assuming that means a chunk of the animal population has also seen its last days.
Put on a raincoat and take a look at what our future looks like below.
I bet the Internet sucks without shitty suburban kids wishing for everything to be killed with fire, and this is the one point when that advice is actually pretty useful. The website also ingeniously has a link to a CDC-type site giving information about the simian flu and how to tell who’s at risk. I’m guessing this was supposed to have been created before the world turned to shit, as it’s quite bright and cheery enough.
This is exactly the kind of viral marketing I enjoy seeing, and we’ll hopefully get a lot more like this before the film comes out this summer. Hell, if they want to get a jump on promoting the third film soon as well, I’d be up for it. But until then, rock out with Caesar in the trailer below.