Hyundai wins the prize for today’s most interesting promotional idea. The Walking Dead creator Robert Kirkman designed a zombie-proof version of their Elantra Coupe. Zombie-apocalypse fanatics seem like a rather limited marketing demographic, but it’s also one not specifically targeted all that often.
Kirkman talks about what you need out of a vehicle after the zombies descend. Mobility combined with protection. Security is at a premium. His ideal of a post-apocalyptic battlewagon has a snowplow like contraption attached to the front to scoop the undead out of the way. And there’s also a cage surrounding the sunroof if you need to pop out to club a walker or two.
All in all this isn’t a bad design for after everything goes to hell. I’d prefer a little more horsepower for pushing through throngs of rotting corpses, but Hyundai’s seem pretty reliable, and they get decent gas mileage.
My favorite part of this video is when Kirkman admits that he would die off relatively quickly in the event of a zombie invasion, and that he has “next to no skills” that would make him useful to other survivors. I’m in the same boat. For all of the zombie movies I’ve watching in my lifetime, my skill set is not geared towards surviving any sort of catastrophic event, zombie or otherwise. I’m well aware of exactly how screwed I would be.
Go to www.hyundaiundead.com to enter for a chance to win a 2013 Hyundai Elantra. Unfortunately not Kirkman’s zombie-crushing machine, but that prototype will be on display at Comic Con.