Steve Jobs’ resignation as CEO of Apple, Inc and COO Tim Cook’s ascension to the honored position of Apple head and resident turtleneck wearer comes as only a slight shock. In recent years when Jobs has endured health issues Cook has stepped up to lead the team. After hours stock trading shows the stock plummeting, but that’s just a reactionary affect. Apple will be just fine without Jobs, as long as they adhere to the standards he’s set since returning in 1997.
While it’s true that much of Apple’s greatest achievements happened under Jobs’ watch, he didn’t design the iPod alone. The designers are not resigning alongside their leader. That being said, it has always been Jobs’ insistence that things be done a certain way that leads to revolutionary leaps in technology.
The iPad could have been another middling tablet, but Jobs knew that going with a 9.7 in screen would be the thing to put it over the edge. It was insisted that a portable device too big to fit in a pocket would fail; Jobs held his ground, and the iPad is a rousing success. Similar stories exist for the iPod, OS X, iPhone, iMac, and a host of other design achievements by Apple.
I believe Apple, as a company, will be fine without Jobs leading the way. The question is whether they’ll be the innovators and revolutionaries that have defined the company since the iMac in the late 90s. Jobs was crazy enough to think he could change the world, and did. Tim Cook has a lot to live up to, and having Jobs’ blessing alleviates any concern I have that the iPad 3 is going to be no better than a Windows Mobile device.
Below is Steve Jobs’ letter to the Apple board and the Apple fans.
PRESS RELEASE: Letter from Steve Jobs
August 24, 2011–To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.