The Digital Media Company Behind The Tupac Hologram Has Filed For Chapter 11 Bankruptcy

By Rudie Obias | Published

Remember the Tupac hologram that “performed” at this year’s Coachella Music Festival? We had fun seeing the Thug Life rapper on stage with his old friend Snoop Dogg this past April. But the exposure from the Coachella appearance and talks of taking the act on the road wasn’t enough for the company behind the hologram. Digital Domain Media Group filed for Chapter 11 Bankruptcy protection from their creditors on Tuesday.

The digital special effects house had been leaking money due to problems with overhead and long-term debt. Since they work with Hollywood studios on a per-contract basis, they found it difficult to take in a steady stream of income. Digital Domain Media Group was hoping the Tupac hologram would take off because they would’ve received a cut of any ticket sales for special events and concerts.

The digital company was formed almost 20 years ago, with director James Cameron as one of the business’ founders. They have seen box office success with their slate of Hollywood blockbusters, including Pirates of the Caribbean, Transformers, and James Cameron’s Titanic. The media group even received an Academy Award for Best Visual Effects for their work on David Fincher’s 2008 film, The Curious Case of Benjamin Button, starring actor Brad Pitt and Cate Blanchett.

What does this mean for the fate of the Tupac hologram? It’s unclear if the company can take the act on the road with Dr. Dre and Snoop Dogg like they originally planned after the success at Coachella. The proposal is left to the court’s approval.

Digital Domain Media Group is currently working on the special effects for the film adaptation of Orson Scott Card’s Ender’s Game. A rep from Lionsgate confirmed that the company’s bankruptcy status would not affect the release date for the film. Ender’s Game is due in theaters everywhere on November 1, 2013.

“Keep Ya Head Up” Digital Domain Media Group. “Keep Ya Head Up.”