Bohn Aluminum And Brass Predicted The Future In The 1940s And Were Horribly Wrong

By Will LeBlanc | 8 years ago

As a company, you want potential clients or customers to think you’re going to be around forever. Project stability and the clientele will follow, that’s what I say. And what better way to prove you’ll be around in the future than to predict it in as ridiculous a fashion as possible. One such company made some wild assertions about what the future may hold back in the 1940s, and were way off.

Bohn Aluminum and Brass had a fantastic view of a future they wanted to help create, if people would have just accepted aluminum and magnesium into their pipelines. From ultra-light rocket-powered airliners, plastic bridges, and freeways built right through existing skyscrapers, Bohn’s future isn’t one we’ve achieved…yet. Scope out a few of their ads below and see the rest over at Business Insider.

This wasn’t an uncommon style of ad back in the day. Today, companies like Google just go ahead and make prototypes of their future devices to prove to us that these conveniences are right around the corner. It’s always going to be a battle of engineering for the title of who can make the coolest shit, and in this day and age there’s a lot more competition than there was in the 40s.

Unfortunately, Bohn was demolished back in the 80s so they didn’t get to see the future they predicted come true, but maybe someday we will.

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