Netflix is not making customers too happy with their latest decision to hike the prices once again. As usual, these subscription prices don’t apply to just new subscribers. Current subscribers won’t be grandfathered into their current prices and will have to pay the additional cost as well. This isn’t the first time Netflix has raised its prices, and each time users are less than thrilled about the changes.
The latest price increase will apply to subscribers in both the US and Canada. United States subscribers will see their standard plan increase by $1.50, which brings the monthly total to $15.49 per month. If you want the premium plan, which includes features like 4k Ultra HD, your price will increase by $2 to $19.99 per month. For those sticking to the basic plan, the price will be increasing only $1 to $9.99 per month.
For Canadian subscribers, the price increase will be fairly similar. The standard plan will be going up to $1.50 CAD to $15.49 CAD and the premium option will be an extra $2 CAD making it $20.99. However, Canadians who want to stick with the basic plan will luck out and see no price change.
Netflix will be sending out an email 30 days before the price change to notify current subscribers when they should expect the new price to go into effect. Needless to say, customers aren’t happy. Some are saying how they don’t need Netflix when the other streaming services are offering better content:
Others are pointing to the terrible timing of a price hike, due to the ongoing pandemic. Also the fact that Netflix is making plenty of money from subscribers already:
Despite what people are saying, Netflix has actually had a ton of hit shows and movies this year. In fact, according to Forbes, Netflix had seven out of the ten most-streamed series in 2021. Their show Lucifer topped the list at number one. They also had the massive hit Squid Game, which not only reached number three on the list but also became a massive cultural talking point and social media phenomenon.
In addition to having a banner year for audience-favorite TV shows, they’ve also released quite a few critically and commercially acclaimed movies. The Power of the Dog is currently enjoying a 94% on Rotten Tomatoes from critics and 83% from audiences. There’s already award-season talk for Benedict Cumberbatch and director Jane Campion. Animated hit The Mitchells vs. The Machines will likely see some awards love in the animated category. tick…tick…BOOM! could also take home some trophies, especially with Andrew Garfield’s great performance.
So, like it or not, with Netflix pumping out top-streaming shows, getting Oscars buzz for their movies, and seeing new subscribers regardless, they’re probably not going to balk at some customers leaving over the new price hikes. Essentially, if you don’t want to be the only person out of the loop when the next Squid Game-sized hit comes out, you’ll have to keep forking over the dollars every month.