Chick-Fil-A Facing Calls For Boycott After Recent Pledge

Chick-Fil-A is being targeted by conservative social media users for hiring a Diversity, Equity, and Inclusion officer.

By Douglas Helm | Updated


Chick-Fil-A recently hired a vice president of DEI (diversity, equity, and inclusion), and conservative Twitter seems awfully triggered by it. The conservative keyboard warriors are taking to social media sites in droves to express their discontent with the chicken chain. While they were once happy with the CEO’s previous anti-gay-marriage stance and the contributions it made to organizations criticized for being anti-LGBTQ+, it seems that equity doesn’t align with their values.

Conservative political commentator Joey Mannarino seemed especially triggered by the announcement. He simply stated how Chick-Fil-A hired the DEI position, which is apparently enough to warrant a boycott. It remains to be seen if their outrage is enough to affect the profits of this massive multi-billion dollar chicken chain.

This Twitter user managed to throw together an impressive graphic in Photoshop depicting one of Chick-Fil-A’s meals being crossed out. She expressed that she would be boycotting the chain. Of course, she also made sure to ask for some likes, retweets, and follows in the process.

Oh wait, actually, it seems like Joey is ready to give Chick-Fil-A a second chance and said he will still enjoy their chicken! Apparently, he put on his investigator cap and determined that since the DEI vice president has been at the company since 2021 and hasn’t displayed “woke” behavior that a boycott isn’t necessary. However, he still made sure to issue a very scary warning to Chick-Fil-A at the end of his tweet.

For everyone worried, if these people have other fast-food chicken options, you can rest easy. Apparently, the boycotters will be flocking to other chicken chains, such as Zaxby’s and Raising Canes, to satiate their fried chicken desires. According to this Twitter user, Chick-Fil-A is going to go broke after going woke, just like the $50 billion dollar company InBev, the $86 billion dollar company Disney, and the $109 billion dollar company Target.

As this user points out, it does seem like these boycotters are going to have their plates pretty full in the future. Along with Chick-Fil-A, there are quite a few companies that think that inclusion is actually a pretty good thing. No amount of Twitter ranting and raving is going to change that anytime soon.

Chick-Fil-A’s diversity, equity, and inclusion page on its website has everything you might want to know about its new policy, but the gist can be summed up in its three focus areas — ensuring equal access, valuing differences, and creating a culture of belonging. Ensuring equal access means that the company will be making an effort to promote equal opportunities in employment, valuing differences means that the company plans to value other perspectives and experiences, and creating a culture of belonging means the company will make efforts to make the work environment a place where employees and guests can feel safe.

You’d think that wanting to make sure people feel safe and being okay with other people’s differences wouldn’t be a boycott-worthy stance, but here we are. Buckle up because there are sure to be plenty more triggered tirades to come. In the meantime, Chick-Fil-A is probably just going to keep making chicken.