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Peeta Takes Center Stage In This Hunger Games: Mockingjay TV Spot

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There’s been plenty of buildup towards The Hunger Games: Mockingjay—Part 1, the beginning of the end of the lucrative dystopian teen franchise, including trailers, photos, posters, multiple viral strategies, and so much more. Thus far, the marketing has focused, and rightly so, on heroine Katniss Everdeen (Jennifer Lawrence). This approach makes sense, she’s the center of the franchise, Suzanne Collins’ novels tell the story from her point of view, and Lawrence is one of the biggest movies stars in the world right now. But if you’ve ever sat back and said, “But what about Peeta, bro?” this new TV spot is for you.

We’re getting into some potentially spoiler-y territory for those of you who haven’t seen the last film, The Hunger Games: Catching Fire. Considering how much money that movie made, there aren’t that many of you out there, but still, better safe than sorry.

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7 Sci-Fi Themed Halloween Costumes You May Want To Avoid

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zardozHalloween is coming, and while there’s always a lot of talk about potentially awesome costume designs, every year people don and assortment of truly questionable outfits. To help steer your holiday in the right direction, we’ve compiled a list of sci-fi themes you may want to steer away from to ensure a smooth, hassle free night of handing out candy and getting wasted.

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The Hunger Games: Mockingjay Burns In This Short New Trailer

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Remember that “final” trailer for The Hunger Games: Mockingjay—Part 1 that appeared a while back? Yeah, it turns out that the term final is a bit more relative than we were led to believe in English class, especially since a short new trailer just popped up online. Not that we’re complaining, it’s still makes the upcoming young adult dystopia look like a solid time at the movies.

This short video basically serves to drive home all of the various traumas that heroine Katniss Everdeen (Jennifer Lawrence) has do endure over the course of the film. After surviving two rounds in the Hunger Games arena, killing other teenagers for the entertainment of the masses, and watching numerous friends and allies die right before her eyes, she’s got some serious issues to deal with. And her stint in District 13, battling the forces of the Capital, and serving as the face of the burgeoning revolution aren’t doing her any favors.

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These Hunger Games Videos Play On Your Anticipation And Fighting Skills

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With less than a month to go until The Hunger Games: Mockingjay—Part 1 starts printing money for Lionsgate, we’re already deep into their final promotional push. We saw a new, Doritos-sponsored video yesterday, and this week also hosts the appearance of the “District Voices” series of videos that showcase life in the various regions of the dystopian world of Panem via YouTube users. And that’s not all, we’re halfway through the week and we’ve got both a new TV spot and another “Voices” video.

This newest commercial boasts the rather grandiose title of “Most Anticipated Event.” While that’s very true, the first part of the finale of the beloved franchise is likely the most anticipated movie of the year in a general sense, at least pretend like you’re working for it. The focus this time around is more on the smaller, personal side of the story. You still see the big picture, with the revolution and the conflict, but, as Peeta (Josh Hutcherson) says, you think about what going to war really means, the real cost of it all, and this collection of snippets of footage tries to put a human face on that.

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The Hunger Games: Mockingjay Offers You Choices In This Preview

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The Hunger Games: Mockingjay—Part 1 is coming go take over the world shortly. All this week Lionsgate and Google are dropping YouTube-produced videos exploring the various districts of the dystopian world of Panem, and, as part of a partnership with Doritos (they’ve also teamed up with a gas company and Whole Foods, which seems like an odd trio of bedfellows) to deliver this new preview, “Choices.”

This is essentially a glorified TV spot, and plays out like a condensed version of what we’ve witnessed in various trailers and the like. You see heroine Katniss Everdeen (Jennifer Lawrence), there’s rebellion, her home in District 12 is a pile of smoldering ruins, and she reluctantly lets herself be used as a pawn and a symbol of the uprising. Most important to this bit of footage is that she learns Peeta (Josh Hutcherson) is still alive, a prisoner of the nefarious President Snow (Donald Sutherland) in the Capital, and the love triangle with Katniss and Peeta and Gale (Liam Hemsworth) rears its ugly head. There’s a lot going on, but like I said, there’s likely not much, if anything, you haven’t come across before.

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This Hunger Games: Mockingjay Teams Up With Google For These Viral Videos

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Two movies into what is going to ultimately be a four-movie franchise, The Hunger Games has always managed to make good use of nontraditional marketing tactics. They’ve incorporated the usual strategies, like trailers, posters, photos, and TV spots, but they’ve also employed viral websites, propaganda style posters, and other techniques to garner your attention. And the next chapter, The Hunger Games: Mockingjay—Part 1 is no exception to this trend.

Lionsgate announced that it is now teaming up with Google to unveil a series of YouTube videos that bring the fictional dystopian world of Panem from the movies, and Suzanne Collins’ wildly popular books, to life. Called “District Voices,” this is a string of five new videos, one dropping each day this week, that will look into the industry of a specific district—there are 12 in the story, though there is a District 13 that shows up after a while, but everyone thinks it was destroyed in a war years ago, so we’re not counting that one right now.

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