With less than a month to go until The Hunger Games: Mockingjay—Part 1 starts printing money for Lionsgate, we’re already deep into their final promotional push. We saw a new, Doritos-sponsored video yesterday, and this week also hosts the appearance of the “District Voices” series of videos that showcase life in the various regions of the dystopian world of Panem via YouTube users. And that’s not all, we’re halfway through the week and we’ve got both a new TV spot and another “Voices” video.
This newest commercial boasts the rather grandiose title of “Most Anticipated Event.” While that’s very true, the first part of the finale of the beloved franchise is likely the most anticipated movie of the year in a general sense, at least pretend like you’re working for it. The focus this time around is more on the smaller, personal side of the story. You still see the big picture, with the revolution and the conflict, but, as Peeta (Josh Hutcherson) says, you think about what going to war really means, the real cost of it all, and this collection of snippets of footage tries to put a human face on that.