Despite the fact that it is probably the most highly-anticipated movie of the year, that doesn’t mean that Lionsgate is going to skimp on the promotion for their upcoming The Hunger Games: Mockingjay—Part 1. One thing that the franchise has always done well is make use of a nontraditional marketing strategies, often employing a viral, almost propaganda-style approach, which, if you’re familiar with the books or movies, provides a definite thematic link. Earlier this year they used the interactive HungerGamesExclusive website to introduce Julianne Moore’s President Alma Coin character, and in conjunction with the new trailer that dropped this week, they’ve updated the page with a bunch of new material.
After a flaming opening page, which still looks like the Burger King logo to me, you can dive right into the expansive site. The more you dig, the more fresh information you’re going to come across. It not only examines the movie itself, but also the actors and people involved in bringing the world of Suzanne Collins’ best-selling young adult novels to life on the big screen.