Over the last five years, Marvel Studios has been re-defining the summer blockbuster with its Cinematic Universe. With superhero movies like Iron Man, Thor, and Captain America: The First Avenger, Marvel Studios built a complete universe of films that directly play into each other as they build toward the team-up super-events that are the Avengers movies. Now Marvel Studios is positioning itself to re-define the television model with another TV innovator, with new series based on Daredevil, Jessica Jones, Luke Cage, and Iron Fist coming to Netflix, all leading up to a Defenders mini-series in 2015. Considering Disney’s reach with all of its properties, could the same thing work for Lucasfilm and Star Wars?
According to Disney CFO Jay Rasulo, Disney and Lucasfilm might indeed follow the Marvel model, perhaps even partnering with Netflix for a new Star Wars TV series. While speaking at the UBS Global Media and Communications Conference, Rasulo said that Lucasfilm could follow the same template Marvel has built. Here’s Rasulo:
‘You know obviously when we bought Marvel, and now I think everything I say about Marvel you can take a couple of years down the road and substitute the word Marvel for Lucasfilm,’ said Rasulo. ‘But we really wanted to take this treasure trove of content and deliver it throughout the Disney ecosystem. That was our strategy. Buy this great content, use the existing ecosystem to deliver it all over the world in everything that we do. So of course we started with films.’