GE has decided to hitch their wagon to Star Trek with a new commercial that features John Cho taking another turn as Mr. Sulu and Joseph Gatt, back as the creepy looking Science Officer 0718. The effects in this TV spot are solid, and I don’t know if this was filmed on the actual Enterprise bridge set, but it certainly looks like it was. Sure it’s cool to see some new Trek footage, even if it wants you to buy stuff, but none of this is the truly interesting part. What really makes this commercial something to examine is that it could give us a hint at the director of Star Trek 3. Be warned, what follows is highly speculative and is in no way official at all.
The rebooted Star Trek franchise has been without a leader since J.J. Abrams vaulted from one beloved sci-fi property to another, taking the job helming Star Wars: Episode VII for Disney. According to Gatt’s Facebook page, this commercial was directed by David Gordon Green, which has led some to wonder if he could be Abram’s ultimate replacement. Paramount has made rumblings about wanting to have a new Star Trek movie ready for 2016 in order to coincide with the 40th anniversary of Gene Roddenberry’s classic. If they intend to stick to that timeline, it makes sense that they would start process before too long.