One small step for man, one giant leap for advertising.
In October of 2015, Japanese company Otsuka will send a titanium can of their beverage Pocari Sweat to the moon. There’s a little more to it than simply dumping a can on the lunar surface, though. Perhaps to temper the bad taste this campaign may leave in many mouths, the company is creating a time capsule that looks like one of their cans. This canister contains messages from kids all over Asia, engraved onto small metal disks that fit inside the container. According to Otsuka, the package “contains the children’s dreams.” Their tiny, tiny dreams. They’re even calling it the Dream Capsule. Oh, and of course there’s also a powdered form of Pocari Sweat.