This Tomorrowland Super Bowl Spot Transports You To A World Of Wonder
While Disney’s upcoming Star Wars: The Force Awakens, and really everything Star Wars related, is shrouded in secrecy, it’s not the only mysterious feature the House of Mouse has in the works. Well before we lay eyes on J.J. Abrams’ adventures in that galaxy far, far away, director Brad Bird will take us to Tomorrowland. A new TV spot premiered during the Super Bowl yesterday, and while it doesn’t offer much in the way of concrete detail, it certainly does capture your imagination.
Enigmatic, but engaging, everything we’ve seen thus far from Tomorrowland promises big ideas, sweeping adventure, and George Clooney’s smooth, soothing voice. This includes our latest look at the Mission: Impossible—Ghost Protocol director’s singular vision. The more we see from the film, the more questions there seem to be.
This time out, in addition to showing us our first quick glimpse of Hugh Laurie as a scientist named David Nix, there’s also a definite space theme going on as well. You see Casey (Britt Robertson) lying back on her bed, starring at her ceiling and the scale model of a NASA shuttle dangling there. At the end, you watch as a rocket blasts off from the surface of the Earth. How it got there, where it comes from, where it’s going, these are all new questions we didn’t even know we needed to ask. These images bookend this spot, so it will be interesting to see how that element plays into the story.
Tomorrowland follows Casey, a smart, hopeful teen with a keen mind for all things scientific. When her destiny becomes intertwined with Frank (Clooney), a former boy-genius, now grumpy and disillusioned, the two must undertake a dangerous mission to discover a strange place known only as Tomorrowland, which exists somewhere out there in space and time. Their journey will not only change themselves, but reshape the entire world, now and forever.
Bird co-wrote the Tomorrowland script with Lost’s Damon Lindelof, and the sense of wonder and the magical possibilities really come through in the marketing. That pin that, as soon as she touches it, transports Casey to another world, the sprawling futuristic city, those intricate machines, it all serves to create a minutely detailed world, and though we don’t know much about it right now, we can’t wait to go exploring.
Tomorrowland also stars Tim McGraw, Judy Greer, Raffey Cassidy, Kathryn Hahn, Keegan-Michael Key, and Thomas Robinson, and opens everywhere May 22.