Pacific Rim Poster Actually Looks Like A Movie Poster
Guillermo del Toro’s impending giant-monsters-versus-giant-robots movie, Pacific Rim, has put a lot of stock in viral marketing lately. Cool, quirky little posters, the kind that populate the actual world of the film, have been popping up all over the place, and the website panpacificdefense.com is full of all manner of government documents and incident reports. The latest one-sheet, however, actually looks like a goddamn movie poster, and it prominently features a massive, ass-kicking robot to boot.
After the monstrous Kaiju emerge into our world through an ocean-bottom crack between dimensions, the human race counters by crafting monsters of their own, the Jaegers. Even though the introduction of the huge mechs evens the playing field to an extent, the battle rages on, costing lives and precious resources. When things look bleakest, a washed-up pilot (Charlie Hunnam), an untested rookie (Rinko Kikuchi), and an out-of-date Jaeger may just be our last hope.
A PG-13 Pacific Rim stomps into theaters on July 12th, and also stars Idris Elba, Ron Perlman, and Charlie Day.