NBC Will Tease Revolution Monday During The Olympics
NBC is taking full advantage of the crushing ratings numbers for the Olympic Games in London. On Monday, August 6th, the network will use this platform to tease their upcoming post-apocalyptic drama Revolution from Eric Kripke, Jon Favreau, and J.J. Abrams.
Originally NBC scheduled a “six-minute tease” to air Saturday night after the broadcast, to coincide with the final Olympic race for swimmer Michael Phelps. NBC’s decision to move the promo from the lowest ratings night to the highest looks like the right choice. Even though Phelps claimed his 22nd Olympic medal (gold in the men’s 4 x 100 individual medley), the ratings were the lowest of games so far.
Monday night, the sneak peek will air during the Olympic broadcast, not after. One more change is that instead of the six-minute look, the network will air an “extended Revolution preview” of the futuristic drama, that will be 2:40 long. At least because this look will air in the thick of the action, you won’t have to stay up past your bedtime.
Revolution is the story of the world ten years after all electricity has ceased doing its thing, taking a technology dependent society down with it. Now militias rule the agrarian landscape, and things resemble the Wild West or a more feudal time. After her brother Danny (Graham Rodgers) is kidnapped by a warlord, Charlie Matheson (Tracy Spiridakos) must reunite with her reclusive ex-Marine uncle Miles (Billy Burke) to save him. The show is framed as a road story, where the characters travel the countryside in order to rescue Danny, topple the militias, and figure out what the hell happened to the lights.
Revolution premieres Monday, September 17th.