The Interstellar Marketing Push Begins With A Website, Logo, And Social Media
Anytime Christopher Nolan releases a movie, it will draw a ton of attention. Nolan is one of the few filmmakers in Hollywood that commands both high box office and critical acclaim. Over the years, very few of his movies would be considered duds. The director’s latest, Interstellar, has gathered a ton of hype, and the marketing push has already started. The trailer is expected to land sometime this week, and the studio has released a bunch of additional promotion.
Paramount launched a new cryptic website (interstellarmovie.com) that, for now, only features the new logo and an email mailing list prompt. The studio also unveiled Interstellar’s social media campaign with a new Facebook page and Twitters account. The logo is a simple black and white title that looks like it could be entering space or a wormhole. It’s basic, but points to developments with the film.
Plot details for Interstellar are a bit muddy, despite Paramount releasing the following official, but brief, plot synopsis:
A group of explorers make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.
Recently, new images emerged from the set featuring IMAX cameras attached to jet planes. Nolan signed an exclusive deal with IMAX Entertainment that allows the 43-year-old director to shoot more of his movies with their technology. If nothing else, this movie is going to be very big.
A few weeks ago, it was revealed that Interstellar’s trailer will be attached to IMAX 3D screenings of The Hobbit: The Desolation of Smaug, which opens wide on December 13th. Considering that The Desolation of Smaug is expected to make more than $1 billion, this will place the Interstellar trailer in front of as many eyeballs as possible. This isn’t the first time Paramount placed a geek-friendly movie in front of The Hobbit. Last year, they screened the first nine minutes of Star Trek Into Darkness in front of IMAX 3D screenings of The Hobbit: An Unexpected Journey.
Nolan co-wrote Interstellar with his writing partner and brother, Jonathan. Their film is based on the writings of theoretical physicist/astrophysicist Kip Thorne, who served as the film’s creative consultant and executive producer. Nolan is producing the film with his producing partner and wife, Emma Thomas, along with producer Lynda Obst.
Interstellar stars Matthew McConaughey, Anne Hathaway, Jessica Chastain, Bill Irwin, John Lithgow, Casey Affleck, David Gyasi, Wes Bentley, Mackenzie Foy, Timothée Chalamet, Topher Grace, David Oyelowo, Ellen Burstyn, and Michael Caine.