The Hunger Games: Mockingjay Mounts A Final Push With These TV Spots And Poster
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Did you know The Hunger Games: Mockingjay—Part 1 is about to open? The movies are rather popular, so you’ve probably at least heard of them, right? Promos for the first part of the series finale are everywhere, and will probably make up the bulk of the advertising you see on TV for the next week, until the film opens on Friday. In that spirit, here are two more TV spots to gawk at, as well as a new illustrated poster.
As excited as I am to see Mockingjay, which is a great deal, I’m even more excited for the film to open just so there won’t be this glut of marketing assaulting my eyes at every turn. We all know it’s going to be massive and Lionsgate is pushing it as hard as they possibly can, but it’s getting old. We get it already, this is a big deal.
This first spot promises no more games, which, of course, in the context of the films has multiple meanings. After being rescued from the Hunger Games arens in the last film, heroine Katniss Everdeen (Jennifer Lawrence) finds herself in District 13, a part of the dystopian world of Panem that most thought had been destroyed. It is very much still kicking, and has become the seat of rebellion against the Capital and the nefarious forces of President Snow (Donald Sutherland).
While much of this conflict takes place on a traditional battlefield, much of it is also a propaganda war vying for the hearts and minds of the citizens. To this end, each side has a powerful tool. Katniss, the so-called Mockingjay, is the public face of the revolution, a symbol, while Peeta (Josh Hutcherson), imprisoned by the Capital, serves as a mouthpiece for that side. This video draws parallels between the two, because while she’s not exactly a prisoner like Peeta, Katniss’ position is precarious, and the continued survival of herself and her family hinges on her playing along with political powers who may not have her best interests at heart.
Action is the main focus in this second spot, and Stanley Tucci’s demonic looking talk show host Caesar Flickerman assures you that you won’t want to miss out on this spectacle. To drive his point home, what follows is a rapid-fire volley of running, shooting, exploding, yelling, crying, jumping, and every other high-energy activity you can think of. If nothing else, there’s going to be a lot of stuff going on, so at least you shouldn’t ever be bored.
With the emphasis on rebellion and revolution, The Hunger Games has often employed a protest style street art aesthetic for much of its viral marketing campaigns, and they’re back with this new poster for the final push. It’s jumbled and kind of messy, but you get the point they’re trying to make with the pseudo stencils and “paint” splatters.
The Hunger Games: Mockingjay—Part 1 opens everywhere November 21, while Part 2 follows a year later on November 20, 2015.
