Cybornetic Man Assaulted By McDonalds Employees

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While visiting a McDonald’s in Paris, France, Canadian university professor Steve Mann was assaulted by employees when they discovered his “wearable computer” was recording everything around him.

Mann, known as the father of wearable computing, was on vacation with his family in France when three McDonald’s employees assaulted him. They took umbrage with his Digital Eye Glass mounted over his face. The employees forcibly tried to remove the electronic gear off his head while trying to kick him out of the fast food restaurant.

Mann’s Eye Glass resembles the Google Glass-prototype, where one half of Mann’s depth perception is augmented reality and the other half is plain-old reality. He even has a doctor’s documentation for wearing these digital eyeglasses. The incident, which took place on July 16th, was documented and photographed by the Eye Glass and later on Mann’s blog.

Mann was on vacation with his family on Avenue Champs Elysees in Paris when they wanted to take a break and eat at a local McDonald’s. Mann’s daughter wanted to have the exchange with the McDonald’s cashier to practice her French. When they received their food, a man wearing a shirt and tie physically tried to take Mann’s eyewear off his face, which is permanently attached to his skull and doesn’t easily come off without special tools.

Two other men, one of whom was carrying a broom while wearing a McDonald’s T-shirt, later joined him in the assault. Mann gave the men his doctor’s letter for the Eye Glass but they ripped and crumbled it up. The tie wearing McDonald’s employee, probably the store manager, pushed Mann out of the restaurant while he quickly turned around his name badge so Mann couldn’t see it.

The computer on Mann’s face was damaged but not before it saved everything that happened and uploaded it to the Internet. Mann later contacted the police but, as he puts it, “did not receive much help from them.” Mann wants McDonald’s to pay for the repair of his broken Eye Glass.

There is already a swelling of support for Steve Mann on the Internet from Reddit and other tech enthusiasts.

McDonald’s addressed the incident in France and states their company “[takes] the claims and feedback of our customers very seriously. We are in the process of gathering information about this situation and we ask for patience until all of the facts are known.”


  • http://www.facebook.com/DanontheMoon Dan Voluntarist Lyons

    I’m surprised they didn’t see a man with a strange computer device on his face and surrender.

  • http://pulse.yahoo.com/_ANCN6NWB35KJYFCUZZOAASZQYE zack w

    Wow, I didn’t even know this guy existed until now. Thanks for posting the story!

  • akiel


    The French. Keeping the stereotype of rude assholes alive. LOL

    • http://profile.yahoo.com/VCBOZQGWZNVE3BXTSD2XSZ2LXQ Lucian

      Not just rude but incapable of asking any questions before acting like primates.

    • http://twitter.com/timthefilmguy Tim The Film Guy

      It’s really funny how much like the stereotypes they are, seriously I have been to France a lot haha there such assholes :D

  • http://www.facebook.com/robert.shepard.96 Robert Shepard

    French police dont help anyone, unless you are French, they are amazingly racist and even a little xenophobic over there.

  • CJ

    You see a man wearing recording equipment that is currently recording. You BEHAVE! What retard attacks him!? ASKING to get into trouble, that! Unless they trying to hide something even WORSE than physically attacking customers and breaking their shit. I bet there were all kinds of gross things going on in there! McDonald’s is foul everywhere anyway! And they really should pay for the repairs.

  • http://www.facebook.com/nathan.p.kennedy Nathan Paul Kennedy

    And the French complain because nobody likes them…I wonder why?

  • Steven

    I guess I’d be mad too if I was 35 still working at mcdonalds.

  • Matt

    I’d have knocked their heads off. Bullying A**eholes!

  • rexalfielee

    just don’t go there on holidays, the French will go broke & then perhaps realise they need the rest of the world to survive in a world-wide economy. Perhaps they’ll even try a little harder to oblige rather than continue to be arrogant pigs…

  • http://www.facebook.com/profile.php?id=1173270531 Richard Morgan

    I don’t know what’s creepier. The freaky-arse Borg implants bolted to his head, the manic grin, or the fact that he’s not wearing a shirt.

  • Rex

    And the French wonder why people hate them?

  • http://www.facebook.com/people/David-Villa/7934642 David Villa

    The real story is that wealthy Americans visiting Paris centre-ville choose to dine at a McDonald’s, of all locations!

    • http://www.facebook.com/lkmacarthur Laura Kate MacArthur

      The kids wanted to eat at a familiar place in a foreign country. They wanted a small touch of home in a distant land. What kid doesn’t want to eat a McD’s? You’d think the point of franchises is the consistency of product and service. Apparently not.

  • Will

    Honestly, if youre on vacation in the worlds capital of fine dining and you go to MCDONALDS, you kinda deserve to be assaulted. Kinda.

    But anyway, WHY exactly are this dudes camera-glasses permanently attached to his skull? I cant think of any possible benefit of that, other than making it hurt like hell when some asshole Frenchman tries to rip them off your face.

  • cyberwednesday

    If you want to see something similar, check out the film CYBORNETICS