The ALS Ice Bucket Challenge is absolutely everywhere right now. There are segments about it on the evening news, people I barely knew in high school are posting videos on their Facebook pages and calling out their friends, and, of course, loads of celebrities are getting in on the act. We’ve reached the point where there has become a backlash, and that backlash has even gotten big enough that there’s a backlash against the backlash. How quickly the whole phenomenon has grown and spread, and the way it’s evolved, is fascinating. So we have to write about this at least once, and who better to get us to do that than Star Trek: The Next Generation lead, and Professor X himself, Patrick Stewart, who has one of the best videos yet. But he’s not the only member of team sci-fi doing this.
Captain Jean-Luc Picard is not the only celebrity to try to get out of dousing himself with cold, cold water, though it looks like he’s going to make a sizeable donation. At least we hope that’s why he’s got his checkbook out, otherwise he’s just kind of a dick, and he’s never come across as one before, so why start now?