When I was a kid, I wasn’t alone in being utterly dumbfounded by people who kept their toys on shelves, still cooped up in their original packaging. I mean, if you weren’t playing with something, what was the point in spending money on it? Wait, you say it cost how much? That’s like 40 Screwballs from the ice cream man. What kind of a dystopia am I living in? Luckily, it was just the 1980s.
It’s no question that the toy and design company Super7 understands that sentiment entirely, as shown by their upcoming line of previously unproduced figures from Ridley Scott’s masterpiece, Alien, as part of their Reaction series. These toys, recently shown off in their full glory at WonderCon, existed only as prototypes from toy manufacturer Kenner, who chose not to go into production, perhaps not wanting to turn 1979 into the childhood nightmare battlezone that this commercial attempted to make it.