Since GFR first covered the Coolest Cooler, the invention that won Kickstarter, as well as an environmentally friendly water bottle redesign, it makes sense that we round out the trifecta with another cool crowd funded idea: the square water bottle.
Sure, it looks cool, but what’s wrong with the conventional round shape of a water bottle? If you’re wondering that, you’ve probably never brought a bottle of water on an airplane (purchased or filled up in the airport, rather than brought through security, of course). I can’t tell you how many times I’ve lost my water bottle because I left it in my bag and it rolled out, disappearing under the feet of the folks behind me. The square design solves that problem. If they’d only invent square chapstick for the same reason, I’d be seriously impressed and delighted. And in case you’re wondering, the square design doesn’t impede shoving the water bottle into a cup holder.